The one-person social media company
A one-person social media company used to be hard.
Now it's you, alone, with a social media team of eight behind you: the research, the script, the edit, the animation, the posting, and the page and the emails that turn a viewer into a buyer. You talk. VEXA does the rest, and it remembers what you tell it. I spent fifteen years doing this marketing for other people. Then I built the team I couldn't hire, and I'm the first one running on it, in the open.
Founding price, one payment, lifetime licence. After the founding window it goes to $449.
Want to build it yourself first? Start with the memory for $3.
of talking, once. You describe your work out loud, and the rest gets built around you.
steps on this page are yours: talk, pick, edit, read, say go. The other six leave your desk.
You run the whole thing by talking to it, in the words you already use.
001Out loud
People building alone say the same things. Here they are, word for word.
It feels like I'm invisible – despite having the same or more value and experience than before. Crickets. No steady leads.
Reddit · r/CoachingStaring at a blank screen wondering what to post. ChatGPT just gives generic ideas which I consider slop.
Reddit · r/content_marketingI'm planning a coaching business for helping single dads. I have nine videos ready but constantly holding back to publish lol.
YouTube commentIf you heard your own voice in that, stay. Here's what changed.
002The next step
You already use AI.This is the step after it.
Most people stop at the chat window. It's a fine tool and the wrong one for running your social media, because you can't get the same result out of it twice. Here's the whole ladder.
A chat that guesses
You ask for titles and get titles anybody could have. You explain who you are, it tries again. Tomorrow you ask again and get something different.
A chat that thinks
Sharper answers and a better writer. Still a one-off: there's no system behind the answer.
An AI that does the work
It works on your own computer: writes the files, builds the page, checks its own work.
Your social media company
VEXA lives inside Claude Code. It knows you after one interview, it has sixty specialists, and it runs the whole machine below, from the first idea to the published video.
Why Claude
I've used ChatGPT since November 2022: the web version, the desktop app, which I put through everything, Codex, the expensive Pro plan. I even tried running VEXA on it, and that was a very bad idea. For marketing work, for writing scripts and stitching them together, it isn't built for that. It fits building apps and solving technical problems. Somebody will tell you otherwise, and they're welcome to. On Claude, agents simply work better: clearer, and nicer to work with. I'm not praising one or trashing the other. I'm telling you how it is, as someone who has spent a huge number of hours in both. That's why VEXA runs on Claude Code.
Alex, who built VEXANothing here to be afraid of
Installing it is a one-time job: you copy two lines into a terminal, exactly as the guide shows. After that, if you can type into a chat window, you can run this. Most of the time you won't even type: you'll talk.
003The whole machine, step by step
From the first hello to the published video. Every step, on screen.
No guessing what you get. Each step below is VEXA at work, and each one says which price includes it. The steps marked you are the five that stay yours. On the app screens the names and numbers belong to a made-up niche, so none of my private data is on show.
-
01you$3 and $99
You talk
You install it once, following a short step-by-step guide. After that you press a key and talk, in your own words, and the text lands wherever you need it. This is VEXA Voice, and it comes with both prices.
I'm not technical.A short guide, followed once. Then it's a conversation. If you can brief a person, you can run this. -
02$3 and $99
It interviews you once, and remembers
What you do, who you help, what you love about it and what you're sick of. VEXA asks, you answer out loud, and every answer goes into a memory on your own computer. You answer once. Open it next month and it still knows.
Can't ChatGPT do this?It can take the interview, and you can attach the file every time. What it can't give you is the same result twice. -
03$99
Your position, in one line
Your history and what you're good at, folded into one line you can say out loud without wincing. On the screen, a demo run: the interview goes in, and the positioning comes out: who it's for, their problem, the process, the outcome, and a pitch in one line.
-
04$99
Who's already winning in your niche
Your competitors, read properly: every video judged against that channel's usual numbers, so a big channel's flop stops looking like a hit and a small channel's breakout gets found.
-
05you pick$99
Ideas that already proved themselves
Idea cards arrive finished: the real video that proved the angle, the click triggers people wrote in the comments, the covers that worked, the titles. You don't make things up out of your own head. You pick.
-
06$99
The week, planned
Every slot of the week, each video with its frame and the proof behind it. Monday stops being a blank calendar.
-
07$99
The script, out of your own words
You pick the structure and dictate into its slots. VEXA stitches what you said into a script, in your own words. So talk the way you normally talk, plain and spoken, and don't try to sound polished: that ordinary voice is exactly what people trust. When the same words go out in writing, on Substack say, VEXA cleans them up a little: the filler words, the false starts, the bits that only work out loud.
Won't it sound like AI?It's stitched from what you said out loud, in your words, so there's no slop to hide. Where VEXA adds a joining line, you see it and you decide. -
08you$99
You edit it, in a real editor
Beat by beat, with VEXA's plan beside your text and its suggestions in the margin. It's a built-in app, built and tested on Windows, because Windows is what I built it on.
-
09you$99
You read it
A teleprompter right under your lens, and you don't have to set its speed: it listens while you read and follows you. It lights the word you're on, waits when you pause and catches up when you speed up. A webcam is enough; I record on one.
-
10$99
Your eyes, on the lens
Reading off a prompter, your eyes drift toward the words, even with the text right under the lens. VEXA fixes the eyes while you're reading. When you really look away or turn your head, it leaves your eyes alone, and it switches between the two on a blink or a quick eye movement wherever there is one, so the change is hard to catch. Left: my take before the eye fix. Right: the same seconds after it.
Will it run on my computer?- Works on: an NVIDIA GeForce RTX card with 6 GB of video memory or more, from the RTX 2060 up (an RTX 2060, 3060, 4060, 4070 or 5070, for example), on Windows 10 or 11 with an NVIDIA driver from 570.65 on.
- Doesn't work on: GTX cards (the GTX 16xx too), AMD or Intel graphics, or any Mac.
- Not supported: RTX cards with 4 GB, like the RTX 2050 or some RTX 3050 laptops. They can fail on 1080p video.
- Speed: on my RTX 2060, a 20-minute video takes about 35 minutes, one video at a time.
- No RTX card? This step is skipped and your eyes stay as you recorded them. Every other step runs without one.
-
11$99
Cut, branded and animated
First the cut: the re-reads, the false starts and the dead takes come out, and the repeats you meant stay in. Then your brand, set once: colours, fonts, background, how fast things move. VEXA keeps it in memory, so you never set it twice. Then VEXA animates your footage in that brand. Here's the run, start to finish, and then the same machine on my own footage.
Will my videos look like everybody else's?Same machine, your kit. In chapter 2 you'll see one scene in four different brands.1 · The cut -
12you say go$99
Your go, then the numbers
Description, chapters, links, upload. Nothing goes public until you press go. Then VEXA reads the numbers back to you, and the next idea starts from what worked.
YouTube long-form comes first, because nobody buys from someone they've never watched think. If you want more, the same long video gets cut into Shorts, Reels, TikTok and LinkedIn clips, each with its own text. It's optional.
Twelve steps from the first hello to a published video. You're in five of them: talking, picking the idea, editing the script, reading it out loud, and saying go. The other seven are the reason you stopped enjoying this.
Sixty specialists. One memory of you.
Separate jobs, separate opinions, all reading the same file about you. A strategist, a researcher, a writer, an editor, and one whose whole job is to argue with you when a claim has nothing behind it. You won't touch half of them in week one, and you don't need to.
Who you are
Pulls your expertise out of you and finds the position you can defend, in one sentence.
Who buys
Reads what real people in your market write, and keeps their pains, fears and exact words.
Where the room is
Reads your competitors and hands you the openings, with the numbers next to them.
What to say
Angles, hooks, titles and a plan, each checked against demand that already exists.
How it converts
Pages, lead magnets and emails, from the same memory, so everything says the same thing.
How it ships
Script in your voice, teleprompter, cut list, animation, upload.
The ones who argue
A devil's advocate who refuses any claim with no proof behind it, before your audience does.
The roles you add
Describe a role your business needs, and it gets built and kept for good.
All of it in one go
Claire, from Day 0 to Day 21.
Claire is a made-up example. The machine she walks through is VEXA's: from forty-seven open tabs to her first video, her own page and her first emails. Five minutes. Jump to any chapter.
004Who built it
I got tired of managing people. So I built the employee instead.
In a past life I spent fifteen years in content marketing. Freelance first, then private clients, then agencies: experts, coaches, whoever needed the words to do some work. The last three of those years I ran the AI department inside a marketing agency built for coaches and experts, and it ran at volume: a stream of people through the door, not a handful of clients.
Somewhere in there, doing it for other people stopped being enough.
So at the end of 2025 I did the sensible thing. I hired. An editor, a content manager, someone to handle clients. Two months later I had spent the money, spent the time, and had none of the three. Nothing had shipped, because we were still building the process. That is what the money bought.
People get sick. People do not hear what you meant. You explain the same thing a sixth time and it still comes back wrong, and the whole while you are paying for it and you are still the bottleneck in your own business. That was the month I stopped wanting a team.
What I wanted instead sounded stupid out loud: a machine that does the work, and by the work I meant the research, the ideas, the script, the cut, the animation, the upload. I had no proof it could exist. I had a hunch, and fifteen years of knowing what the work actually is, which turns out to be the part that matters.
I built it for myself first. I was the only user I cared about. Then somewhere in the building I noticed the person I was building for is not rare: solo creators, experts with no team, anyone who has worked out that the best clients you ever get are the ones who found you, and that there is no version of this where hiring your way there is affordable.
So right now I'm building a one-person social media company. Without a team. The only person I need is just for working with clients.
So here it is. I made it for me. Now I'm handing it over.
- 15 years in content marketing
- Ran the AI department in a marketing agency for coaches and experts
- Building VEXA, and running it on myself where you can watch it break
- One person, no team, by choice
005Read this before you scroll further
This is built for one kind of person.
You, if
- You have real expertise in something, whether or not you ever managed to package it.
- You still have a nine-to-five.
- You have worked out that the best clients come from people seeing your face and hearing you think, and you are willing to get in front of a camera.
- You want serious marketing without a team, without a marketer, and without an agency retainer.
- You are done funding people who leave, and done being the one who explains it again.
- You would rather talk for an hour than fill in another worksheet.
- You are willing to think. The judgement calls never stop being yours, and it will argue with you about them.
Not you, if
- You are after the button that makes you rich while you are not in the room. This is the closest thing to a genie I know how to build, and a genie still only grants the wish you actually made. Ask vaguely, get vague.
- You want someone to run your business for you. It does the job and hands it back finished. Someone still has to be the one who says yes, and that someone is you.
- You want promised reach or view counts. No honest tool sells you those.
- You want a course to watch. This is software that produces, and it shows you what it produced.
- You want it perfect on day one. It gets better every week you use it, and week one is week one.
006Before you look at the price
Add up what you have already put into this.
Rough numbers are fine. Nobody sees this but you. It never leaves your browser.
Fill in whatever is true. I am not going to tell you it was wasted. Some of it taught you something real.
Here is the narrow point. Every line on that list taught you something, and none of it stayed anywhere. The course is in your head. The marketer left with everything he learned about your business. The tool you cancelled took its history with it. So on Monday you are explaining yourself from scratch again, to something new. What was missing was somewhere to put it, and something that does the work once it's there.
007Two ways in
Take the whole machine, or build it yourself.
Same VEXA, two ways to get it. The choice is yours.
On my YouTube channel I'll show how all of this works, step by step, for free. Watch, learn, and build your own on the $3 memory. Or skip the building and take the whole machine, ready, for $99.
VEXA, ready to work
Steps 01 to 12 above · everything you just watched
Your social media company doing the work as well as remembering it: the research, the audience, the offer, the page, the emails and the videos, all off one memory of you.
The content machine
- Finds what already worked: the outliers that broke out past a channel's usual numbers.
- Checks whether that audience can pay, so a video aims at clients rather than a view count.
- Writes the script from your dictation and rolls it on a built-in teleprompter.
- Cuts the takes and animates your footage in your own brand.
The marketing around it
- Who buys, their pains, their objections, their exact words.
- Positioning, and the offer that separates you from everyone else in your niche.
- Lead magnets, landing pages, email sequences, all off the same memory.
Founding price for a lifetime licence. It goes to $449, then $749, then subscription only.
Build it yourself
The memory
Steps 01 and 02 above · the rest you build, with my videos
The piece that makes everything else repeatable, and on its own it already changes how working with AI feels.
- What worked once, works again. The result gets written down as well as the instruction.
- A memory that is yours. It fills up with how you think, what you decided and why, what you refuse to say.
- The first hire of your company: built by you, kept forever, better every week you use it.
- It pulls things out of you that you did not know were there.
- VEXA Voice: talk instead of type, from day one.
- The Architect, Socrates, Alfredo and Atlas, and every agent you build on top.
Instant, self-serve. VEXA Voice needs a free Deepgram key, and setup is one short step.
Not sure which one fits? Take the free 3-minute check. It tells you your weak spot and which one is the right size.
008The room
Once a week I take your channels apart, live. The most stuck go first, and everyone gets a turn.
I know what building a one-person business on your own feels like. The days are slow and lonely, and the worst part is that the next step is usually right in front of you.
You can't see the step from where you're standing, so you keep hitting the same wall, harder, for months, with nobody next to you to say “look, it's right there.”
The room is where somebody says it out loud. People in there write about where they're stuck, and I read every word myself, because that's how I find the channels that need help most. Then once a week, on a live session, I take apart as many of them as I can: the content, the packaging, the positioning, who they are and who they're really for. I start with the most stuck and help pull them out.
And I get to all of you. Every channel in the room, and the content on it. I set aside three to four full hours a week for this, and whoever I don't get to this week moves to the next. You come here for your channel, so your channel is what I take apart. Between the sessions I help in the room as well: what works, what doesn't, and how to work with VEXA itself.
The room opens the day the hundredth person joins. The first hundred pay $99 a month and keep that price for as long as they stay. After them, the room is $149 a month.
A place on the list costs nothing and commits you to nothing.
009Questions
The ones worth asking before you pay.
I'm not technical at all. Is this really for me?
Yes, and it is the reason it works the way it does. There is one setup, and you do it once. After that everything happens in conversation: you describe your work, you answer questions, you say what you like and what you don't. If you can brief a person, you can run this.
What is a one-person social media company?
You, alone, running your social media the way a company would: the research, the scripts, the video, the animation, the posting, the page and the emails, done every week. VEXA is the company. You're the one person.
I don't know what I'm selling yet. Is it too early?
That is the first thing it works on with you, and it is the part most tools skip entirely. It interviews you, finds where your expertise and real demand overlap, and helps you settle on a direction you would actually enjoy working in. The content machinery only starts once you both know what you're saying and to whom.
How is this different from just using ChatGPT or Claude?
Memory and roles. A chat window hands you one-off answers with no system behind them, so you re-brief it again and again and everything it writes sounds like everyone. This keeps what it learns about your business in plain files on your machine, and splits the work between specialists that each know their job.
And why Claude: I've used ChatGPT since November 2022, the web version, the desktop app, Codex and Pro, and I even tried running VEXA on it. For marketing work it isn't built. Agents on Claude work better and are simply nicer to work with, and that's why VEXA runs inside Claude Code.
Will it sound like me, or like AI?
It writes from your own dictation, because it has you talking. Where it counts you still read the draft and you still edit, and every edit teaches it something it keeps. Anyone who tells you their tool needs no human pass is selling you something.
How long until it actually runs like this?
The first week you are teaching it, the way you would teach anyone new. Everything you teach it stays, so nothing has to be repeated. By the second month you are thinking about it far less, and the corrections you made in week one are all still in force.
How much does the machine do, and what is left to me?
Most of it leaves your desk: research, writing, cutting, animating, publishing. What's left is yours: you talk, you pick the idea, you edit the script, you read it on camera, and you say go. Before you say go, you look over the cuts in DaVinci Resolve. On the video side that is usually twenty to thirty minutes per piece rather than a full edit.
What do I get at each price?
$99 gets you the whole machine, steps 01 to 12 on this page: positioning, offer, audience research, the content machine, the script, the teleprompter, the eye contact, the cut and the animation, landing pages and emails, and the dashboards. $3 gets you the memory and VEXA Voice, and four specialists: the Architect, Socrates, Alfredo and Atlas, and you build the rest yourself.
What gear do I need for the video?
A decent microphone, the camera you already have (a webcam or your phone), and one lamp pointed at your face. That's the kit. People pick who to buy from by what you say, and by whether it sounds like the real you. I own proper gear and I still record on a webcam.
Why YouTube first, and not short-form or a newsletter?
Because of what the viewer hands you. On YouTube someone spends twenty minutes with your face and your voice and comes out having decided whether they like you and whether you have actually done this. That decision is most of the sale. Short-form buys attention and rarely buys trust. The machine cuts the long video into Shorts, Reels, TikTok and LinkedIn clips if you want them, and it starts where a stranger can become a buyer in one sitting.
When does the room open?
The day the hundredth person joins the list. The first hundred get in for $99 a month and keep that price for as long as they stay. After them, the room is $149 a month. A place on the list costs nothing.
Where does my business data go?
Onto your own machine, in plain files inside your workspace that you can open, edit or delete. What leaves your computer is what the model needs to answer you, and that goes to Anthropic under your own account. When you dictate, your voice goes to Deepgram to become text, under your own key. And when the teleprompter follows your voice, it uses your browser's built-in speech recognition, so that audio goes to your browser's speech service.
What if my first videos are bad and everyone sees?
They will be quiet, and that is not the same thing as bad. A new channel is quiet for its first several videos no matter who is making them, because there is nothing for the platform to compare you to yet. What you get from those videos is data you cannot buy: which opening held, which one lost people at forty seconds, which subject made someone write to you. The machine reads that back to you after each one.
And the audience you are afraid of is smaller than it feels. Almost nobody is watching yet. That is exactly why now is the cheap time to be bad at it.
I hate being on camera. Is there a version of this without that?
Most of the machine works either way: positioning, audience research, offers, landing pages, emails, written content. The video loop is the part that wants your face, and I am not going to pretend the two are equally good. Twenty minutes of someone watching you think does something a page cannot. Plenty of people start on the written half and get in front of a camera in month three.
Is this a course?
There is nothing to watch. It is software that does the work and shows you the files it produced. The free lessons will be on my YouTube channel.
Does the price go up?
Yes. $99 is the founding price. After the founding window it moves to $449, then $749 for lifetime access, and after that it becomes a subscription and lifetime stops being sold.
Is there a refund?
No. This is software: once it is yours, it is yours, and I am not going to pretend otherwise. What you get instead is me. If something is broken, or it does something you did not expect, write to me and I will fix it. That's how I work.
When do I get it, and what arrives?
Right away. Your licence key arrives by email the moment you pay, you install it once by following a short step-by-step guide, and every update to the founding build after that comes at no extra cost. The memory of your business, and every employee you build on top of it, live on your own machine and stay yours for good. The rest of the machine reaches you from the cloud on that licence.
What do I need to run it, and what does it actually cost to run?
A Windows computer, Claude Code (the Code tab in the Claude desktop app), Node.js and Python (both free; the install guide walks you through them), and DaVinci Resolve for the cut and the render. VEXA is built on Windows and I run it on Windows every day.
There are Mac builds too, for Apple Silicon and Intel: the VEXA app, VEXA itself and VEXA Voice, and they pass their automated tests on real Macs. I haven't run them by hand on a Mac of my own yet, so today Windows is the safe bet. If you're on a Mac, write to me and I'll send them.
Claude Code needs a Claude subscription, and for work of this shape you want the Max plan. Start at $100 a month, which carries a weekly channel comfortably. If you end up pushing it hard every day there is a $200 tier, and I would not start there. That is Anthropic's bill, not mine, and it is the real running cost of the whole thing, so you should see it before you spend a dollar with me.
VEXA Voice turns your speech into text through Deepgram. A new Deepgram account comes with $200 of free credit and asks for no card, and for one person dictating that lasts months. Getting the key takes five minutes, and VEXA Voice has a link that takes you to Deepgram.
DaVinci Resolve is genuinely free, and the free version is enough for this loop. Studio is $295 once and never a subscription; skip it until something makes you need it. Resolve likes 16 GB of RAM and a reasonably recent GPU. Everything that is not video runs fine on an ordinary laptop.
The eye-contact step (step 10) has a hard requirement of its own: an NVIDIA GeForce RTX card with 6 GB of video memory or more, from the RTX 2060 up, on Windows 10 or 11 with an NVIDIA driver from 570.65 on. 4 GB cards like the RTX 2050 aren't supported. Its one-time setup downloads NVIDIA's eye-contact models, 10 to 20 minutes, with a free NVIDIA developer key. GTX cards, AMD or Intel graphics and Macs can't run it; without it, your eyes simply stay as you recorded them.
A year from now the work still needs to ship.
The only real question is whether it is still all on you. You can keep being the entire social media team, or you can spend an hour tonight talking to something that takes most of it off you and keeps it there.
Founding price. The lowest it will ever be.